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Tips
for dealing with the media
The
Media Training Center's communications specialists
believe the press is becoming more intrusive in the rush to get
stories. Often, businesses and organizations get caught in a crossfire
of sloppy reporting, misleading information and inaccuracies.
The
following common-sense "rules of engagement" for dealing
with the media have been tested and proven in our 60-plus years
of experience with the press:
1.
Don't lie. Ever.
2.
You don't have to answer every question you're asked.
3.
Think. Think before you answer anything. A corollary: Have a clear
goal in mind before you answer anything.
4.
Don't lose your cool. If you do, the media won't forget - it will
show a video clip or photo of how you lost your cool over and
over and over.
5.
If you're wrong, admit it. If you're happy, be it. If you're hurt,
show it.
6.
Answer only the question that you want.
7.
Assume everything is "on the record."
8.
Stick to your story. Don't improvise.
9.
Don't run your mouth. Be concise and to-the-point. Often, less
is more.
10.
Always think of the future. Don't burn your bridges with reporters.
For
other tips on dealing with advertising, online campaigns
and more, visit The
Brack Group.
©
Andrew C. Brack
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