"Avoid this
crowd like the plague. And if they quote you, make damn sure they
heard you."
--
Outgoing First Lady Barbara Bush to incoming First Lady Hillary
Clinton, 1992
In today's
face-paced, media-driven world, it's almost impossible to avoid
the media. Once reporters have their sights set on you or your organization,
they don't give up. And while many in business see the media as
adversarial, there are positive, constructive strategies executives
can employ to deal with the media effectively.
The Media
Training Center helps executives better understand the media
and what drives reporters. Our media specialists work with your
team to provide common-sense communications training based on more
than 60 years of experience.
Through our
one-day and two-day customized training seminars at
your business or at an off-site location, our professionals will
come to you to help your team:
- Understand
more about the media and discover how today's journalists make
news judgments. More: Media
training.
- Learn how
to handle the media in crisis situations. More: Crisis
communications.
- Develop
long-term media plans so you'll be ready for any media situation.
More: Media strategies.
- Develop
a clear, focused message. More: Message
development.
- Get better
coverage in local media. More: Media
training.
- Handle interviews
better and deliver your clear, concise message. More: Interview
tips.
- Build confidence
in dealing with the media. More: Media
tips.
By using real-life
case studies and hands-on video training tools, we'll
help demystify the media for you so you can take advantage of news
opportunities.
For more information,
contact Betsy Brack.
|