The
Media Training Center: What we do
"Avoid
this crowd like the plague. And if they quote you, make damn sure
they heard you."
--
Outgoing First Lady Barbara Bush to incoming First Lady Hillary
Clinton, 1992
In
today's face-paced, media-driven world, it's almost impossible to
avoid the media. Once reporters have their sights set on you or
your organization, they don't give up. And while many in business
see the media as adversarial, there are positive, constructive strategies
executives can employ to deal with the media effectively.
The
Media Training Center helps executives better understand the
media and what drives reporters. Our media specialists work with
your team to provide common-sense communications training based
on more than 60 years of experience.
Through
our one-day and two-day customized training seminars
at your business or at an off-site location, our professionals will
come to you to help your team:
- Understand
more about the media and discover how today's journalists make
news judgments. More: Media
training.
- Learn
how to handle the media in crisis situations. More: Crisis
communications.
- Develop
long-term media plans so you'll be ready for any media situation.
More: Media strategies.
- Develop
a clear, focused message. More: Message
development.
- Get
better coverage in local media. More: Media
training.
- Handle
interviews better and deliver your clear, concise message. More:
Interview tips.
- Build
confidence in dealing with the media. More: Media
tips.
By
using real-life case studies and hands-on video training
tools, we'll help demystify the media for you so you can take
advantage of news opportunities.
For
more information, contact Betsy
Brack.
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