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Crisis
training for today's executives
Face
it - sooner or later, something bad may happen at your business.
There could be an accident, leak or investigation that will throw
everything completely out of whack.
The
survival of your business may depend on how well you manage the
unexpected or crisis situation. Media-savvy executives provide immediate,
well-planned responses. Is your company ready today?
Helping
you to manage a crisis
The
Media Training Center works with executives and managers to prepare
for crisis situations through our customized interactive skill development
seminars. By using interactive, role-playing exercises and on-camera
training, you'll learn by example to manage a crisis.
Our
professionals will provide an array of crisis communications tools
and work with you so you can better handle the media, know what
to say to reporters and satisfy the public's curiosity while protecting
your company's legal position.
Customized,
interactive workshops
Through
our customized approach, we'll guide you through the basics of crisis
communications. Then you'll examine and critique case studies from
your industry. Next, we'll discuss and practice media statements,
help you brush up on interview techniques and develop strategies
to combat ambush journalism. Among the topics of our one-day
crisis workshops are:
Planning:
- What
you can do now before a crisis occurs
- Crafting
the Message
- Controlling
the Message
- Selecting
a Spokesperson
Training:
- Understanding
the Reporter's Role
- Message
Delivery
- Keeping
Your Cool
- Print
vs. Broadcast Interviewing
- On-Camera
Tips & Techniques
Through
the Media Training Center's crisis communications sessions, your
team will earn the confidence to handle the media in virtually any
situation.
For
more information, contact Betsy
Brack.
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