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Media
training
Dealing
with reporters often isn't easy. They ask a lot of questions and
seem a little too nosy for their own good.
You'd
much rather be running your business than answering prying questions.
But
part of business is to deal with the media and to try to get better
coverage. To be effective, you need practice. If you "wing
it," there's a risk you or your company will look bad.
Helping
you tell your story effectively
The
Media Training Center provides you and your managers
with the knowledge to help your company's story get told effectively.
Through
our customized, interactive media training seminars, we will help
you understand news and the media - - what editors want, how reporters
operate, what readers or viewers want to know, what deadlines mean,
and more.
Reality-based,
customized workshops
In
our specialized sessions, we use reality-based scenarios to help
your team develop and practice media skills. We provide relevant
case studies from your field to discuss and critique. Our "hands
on" approach will help you and your managers understand quickly
how to use the media to your advantage.
Training
areas
Among the areas we provide training are:
- Print
and broadcast media - similarities and differences you need to
know
- What
you should ask the reporter before your interview
- The
Press Release - When and how should this be used?
- The
role of the company spokesperson
- On-camera
tips and techniques
- Practice.
- Case
studies - what went right, what went wrong
Advanced
media training
We
also offer advanced media training for crisis
situations, message development
and strategic media planning.
Through
the Media Training Center's media training sessions, your team will
earn the confidence to deal with reporters to generate positive
coverage.
For
more information, contact Betsy
Brack.
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