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Developing your message
How
many times have you seen somebody on television who just couldn't
get a point across? Instead of talking clearly, he fills responses
with numbers and gobbledegook. When an interview is over, you're
left wondering what the fellow was trying to say.
When
communicating through the press or with clients, investors or vendors,
it's important to offer a clear, focused message. By doing so, listeners
will know where you stand, what you want and what you expect. Otherwise,
you run the risk of causing inefficiencies, misunderstandings, duplication
and redundancies.
Crafting
clear messages
In
half-day workshops, the Media Training Center helps
executives craft a clear, central message and apply it to various
situations. Among the topics covered:
- Analyzing
current messages for clarity, brevity and purpose.
- Refocusing
messages to communicate corporate values directly and support
the organization's goals.
- Delivering
and tailoring simple, key messages without jargon.
- Using
soundbites to highlight and punch your central message.
- Answering
questions in ways to help you and turning difficult questions
into opportunities.
- Picking
the right spokespeople.
- Using
talking points and props to highlight messages.
- Building
message consistency over time and the value of repetition in communicating.
- Staying
"on message."
Contact
us today
Through
the Media Training Center's message development sessions,
your team will earn the confidence to handle the media more effectively.
For
more information, contact Betsy
Brack.
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