your media strategy
man walked on the moon, there was a plan. Before you build a house,
launch a product, go on a trip or provide a new service, very likely,
there's a plan.
an in-depth strategic communications plan can provide structure
to help your company meet its vision and get publicity that will
help enhance revenues and community stature.
a media plan
interviews, surveys and other assessment tools, the Media
Training Center works with companies to build long-term
communications plans that feature key messages, media campaigns
and action-oriented timelines. We offer recommendations on integrating
plans with print, broadcast and new media.
topics we cover:
media goals and framing the message.
use of media tools from press releases, press conferences, Internet
sites, e-mail listservs, opinion pieces for editorial pages, staged
media events and more.
a press kit.
media coverage and evaluating the effectiveness of planning.
more about the planning process
the Media Training Center's strategic media planning
process, your team will have a long-term tool that will help you
deal with the press. When combined with media
training, crisis training
and message development, you'll
have the confidence to handle the media in virtually any situation.
more information, contact Betsy